CONTENT MARKETING OF BLACKBERRY VS NOKIA

This campaign has been created for Nokia, the brand known for selling mobiles with long lasting battery life. The main idea is to promote the new Nokia smartphone that is to be launched in April 2016. This phone has facilities that target the youth for example, better sound quality, lighter in weight, longer battery life. The campaign involves posting the benefits and advantages of the new phone on social media sites like twitter, Facebook, LinkedIn, YouTube.

The likes, comments, tweets and shares helps the company to analyse whether people are loving their product or not and whether there is excitement or buzz of the new product among youngsters or not. The phone will be launched during the spring season. The company made use of two social platforms to promote the product that is Facebook and Twitter. The campaign will help to promote the smartphone because by using the digital marketing techniques the owners of the product get a lot of feedback like both good and bad before the actual launch of the product. This means that if a changes has to be scheduled for the product based on the feedback can help in the better sales of the product.