so it will give u the all information that we gathered during 7 weeks of time period. We also put pictures of our analysis about social media like Facebook, twitter and LinkedIn
Wednesday, 13 April 2016
Video links for you tube
YouTube video link https://youtu.be/y__XcCvEklI
so it will give u the all information that we gathered during 7 weeks of time period. We also put pictures of our analysis about social media like Facebook, twitter and LinkedIn
so it will give u the all information that we gathered during 7 weeks of time period. We also put pictures of our analysis about social media like Facebook, twitter and LinkedIn
Wednesday, 6 April 2016
SONY VS SAMSUNG SMARTPHONE CONTENT MARKETING
The digital marketing campaign for
the brands means to deliver a successful brand to public in accordance with the
profit to the company. Digital marketing means promotion of product and to
interact with the consumers.
If I would let the opportunity I would
like to create the digital marketing campaign for SAMSUNG smartphone.
Personally, I like Samsung phone. Its shape is very good. My idea of successful
digital marketing is, I will make strategies, which are as follows:
1. Advertising is the best medium for
the digital marketing
2. Adds on TV channels, social media,
YouTube channels, mobile phones, electronic billboards and on radio channels.
3. Street advertisement and on the
public places like bus booths.
4. Reporting engine can be layered within a campaign
allowing the organization see in real-time how that campaign is performing,
such as what is being viewed, how often, how long, as well as other actions.
My audience is every age group whether old age,
children and young ones. It also for professionals for personal and office use
employees.
My goals are likes so that I can know how many
people visit my website on internet
Followers will tell me that they really liked
it and there are chances to buy new product.
While
launching any product you should be very careful related to date, day and time
too.
According to my view point I would love to
launch it on In between Christmas Eve and New Year eve. Because everyone has holidays.
Free from work. I also launch some free gift coupons and promotional plan with
new product.
The two platforms which I would like to
choose Facebook and YouTube.
The deliverance of words and ideas with
confidence attract public. A good video with well communication also works.
Tuesday, 5 April 2016
FAN PAGES OF SONY SMARTPHONE
FAN PAGES OF SONY SMARTPHONE:
FACEBOOK:
TWITTER:
INSTAGRAM:
YOUTUBE:
Fan page on facebook: 734 people like this fan page
This
includes blog updates and personal website RSS feeds. Businesses and small
corporations would benefit most from this functionality . It is truly a
application for any information regarding sony smartphones.
TWITTER FAN PAGE:
Each one publishes its own content and competitions making it
difficult to condense it all into a single blog post, so I'll just focus on the
key highlights.thats the review of fans.
YOUTUBE FAN ACCOUNT:
User review and their expectation:
Good work, Marques! I really
enjoy the colors and the insane sharpness of that weapon sensor! Only thing I
could complain is that I feel like you were in a little hurry making this video
- you talk quite fast and it just feels a little too speedy. But anything else
- a very very good video! Thanks! :)
Monday, 4 April 2016
FAN PAGES OF SAMSUNG SMARTPHONE
Fan pages made by fans for SAMSUNG brand are as follows:
FACEBOOK FAN PAGE:
2,396 are the total followers of Samsung smartphone on
facebook fan page. There are lots of images and videos on this page.
CONTENT USERS WANT:
this page has complete information about new products which are launch in the
market below is the example:
Samsung Gear VR
Compatible Devices: Note5, S6 edge+, S6, S6 edge
* Note5 and S6 edge+ may require software update.
Price: About 144 Euro
Compatible Devices: Note5, S6 edge+, S6, S6 edge
* Note5 and S6 edge+ may require software update.
Price: About 144 Euro
TWITTER FAN PAGE:
1310 are the powerfull rating of Samsung brand on twitter.
People can put posts and give their reviews related to brand.everyone
appreciate the posts and give their feedback in form of comments.
INSTAGRAM FAN PAGE:
·
2.1m followers
- 503 posts
- 145 following
Here, on instagram people only put posts like videos and
images.
YOUTUBE FAN ACCOUNT:
481 are total number of followers. On this fan page there is
fulln description of any video in written form with hyperlink to different
search engines. Data is real and unique too. IT have that content that users
want.
Sunday, 3 April 2016
SONY AND SAMSUNG SMARTPHONES ON YOUTUBE
COMPARISON OF SONY SMARTPHONE AND
SAMSUNG SMARTPHONE ON YOUTUBE:
YouTube is very well known site for
every brand. Samsung and Sony have their own YouTube channels with their
subscription.
Samsung and Sony captured below:
When I subscribe the channels. I
found very interesting about both the brands.
Samsung brand posts the videos every
week or after two weeks. The content is
very unique. The videos are related to features of smartphone, its applications,
downloading apps and downloading games. Moreover, the videos related to unpack
aging phone, launching of new phone and unboxing of new phone, official hands
on and official TVC designs, cables and how to broadcast real time data or
images.
Total subscribers are 1,652,821
Head titles:
How to use Apps Edge
on the Galaxy S6 edge+
How
to take great low light photos with the Galaxy S6 edge+
How
to use the Wireless Charging Pack with Galaxy S6 edge+
How
to customize the Edge Screen Handle on the Galaxy S6 edge+
SONY:
Sony has
563,889 total subscribers of channel.
Sony has
posts after every 3 week or some are even 1 month. The data and information as
compared to Samsung is not much unique but its updated as the product or
new features launched.
Head titles
are:
Explore a new world with Xperia
from Sony – MWC 2016
Official
Xperia X video from MWC 2016 – our new 5” curved
The Xperia Z5 series design from Sony
Sony Xperia Z5 Compact 360° 4K video
Xperia™
Lounge: Entertainment at your fingertips - on your mobile
Most
successful post of Samsung:
LIKE
AND SHARES:
COMMENTS:
Video
link:
https://www.youtube.com/watch?v=cyohHyQl-kc
SONY:
LIKE AND
SHARE:
COMMENTS:
VIDEO LINK:
https://www.youtube.com/watch?v=U0WkfAkSmC4
Now at
conclusions, SAMSUNG and SONY smartphone both are very successful. Because as a
user I like both smartphones. The subscribers tells the story, that more
subscribed product is has huge demand in market or in public too.
Saturday, 2 April 2016
SONY AND SAMSUNG SMARTPHONES ON LINKED IN
The third social media channel I choose is LinkedIn.
LinkedIn is professional internet site. Which is very useful for business. I
analyze both the brands and their previous posts and their content too.
SAMSUNG:
The content is about the history of Samsung smartphone. It
has been more than 70 years Samsung launched in the market. Content include the
discoveries of Samsung smartphones with android and many more new features.
Samsung quotation:
we want you to have a
"wow" experience, each and every time you pick up a Samsung Mobile.
Links:
Specialties
Smart
phones, Cell phones, Wearable’s, Tablets
Website
FOLLOWERS:
472,082
EMPLOYEES:
10,001+
COMMENTS:
THIS also contains promotional videos and links for better
of users.
SUCCESSFUL POST:
297 LIKES
9 COMMENTS
COMMENTS:
SONY:
The content of Sony mobile phone tells the people about the
innovation of Sony phone from decades ago till now and in future too.
They provide the cutting edge technology and design and very
useful content. The videos available on this social media proves the passions
in the content so that people got attracted and learn and get more from videos.
90,030 followers
5001-10,000 employees
Like share comment of
most successful post:
Link:
Friday, 1 April 2016
SONY and SAMSUNG SMARTPHONES ON TWITTER
COMPARISON of two brands SONY and SAMSUNG on twitter
website.
SAMSUNG:
SONY:
LINK: htps://twitter.com/sonyxperia?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
The content is very real and updated on both the accounts of
smartphones on twitter. Both have their own officially approved twitter accounts.
People are open to tweet and put posts on the twitter accounts.
When I gone through the tweets I realize that the tweets are
very much updated and giving correct information related to new features to the
people. Posts are updated each and every week .
The content is very useful.
HIGHLIGHT KEYWORDS OF SAMSUNG WITH HASHTAG:
Don't
be surprised if all you can say is "wow." The #GalaxyS7 low light camera is *that*
good. http://smsng.us/GalaxyS7
The
number of selfies you take stays between you & your #GalaxyS7 expandable storage. http://smsng.us/GalaxyS7
It
might take some time to get used to *not* freaking out when this happens to
your phone. #GalaxyS7edge
SONY:
Stop.
Look. And take it all in. There’s a world of wonder and joy around you. #Xperia can help you discover it now: https://youtu.be/WpORzva-YtI
Love
the #BeautifulGame? Win Xperia goodies or a
replica UCL match ball with Xperia Lounge: http://bddy.me/1M5jvlY
Can’t get enough of @NickJonas? Watch his live
performances for @Live_at_home on #Xperia
Lounge now: http://bddy.me/1R0j9d5
SUCCESSFUL POST OF SAMSUNG:
Like share and comments:
VIDEO LINK OF SAMSUNG:
At last, both the posts are equally successful because the
information given to people is very innovative
like new features , new accessories even people like or dislike the
things by giving their instant reviews in the form of tweet. Moreover they also
planned some promotional events like stage show of singers.
SUCCESSFUL POST OF SONY:
LIKE , SHARE AND COMMENT:
VIDEO LINK OF SONY:
Wednesday, 30 March 2016
CONTENT MARKETING OF BLACKBERRY VS NOKIA
This campaign has been created for Nokia, the brand known
for selling mobiles with long lasting battery life. The main idea is to promote
the new Nokia smartphone that is to be launched in April 2016. This phone has
facilities that target the youth for example, better sound quality, lighter in
weight, longer battery life. The campaign involves posting the benefits and
advantages of the new phone on social media sites like twitter, Facebook,
LinkedIn, YouTube.
The likes, comments, tweets and shares helps the company to
analyse whether people are loving their product or not and whether there is
excitement or buzz of the new product among youngsters or not. The phone will
be launched during the spring season. The company made use of two social
platforms to promote the product that is Facebook and Twitter. The campaign
will help to promote the smartphone because by using the digital marketing techniques
the owners of the product get a lot of feedback like both good and bad before
the actual launch of the product. This means that if a changes has to be
scheduled for the product based on the feedback can help in the better sales of
the product.
Tuesday, 29 March 2016
NOKIA FAN PAGES
Blog Post #6-
Brand B Fan Pages
·
Facebook
Nokia N8:
495,554 people like this page. Viewers of this page mostly
like affordable products and they want the new features which are launched by
the Nokia for their android phones.
·
Twitter
Nokia Update:
3,676 people are following this site. In this page viewers
mostly like the comparison between the two different Android phones of Nokia and
like the new Android phones.
LinkedIn Fan Page
Nokia Networks:
This page is followed by 356,082 people. On the page viewers
mostly expect the events related posts which are organized by the company.
Monday, 28 March 2016
BLACKBERRY FAN PAGES
Brand A:
·
Facebook:
BlackBerry Developer
Community:
This page is liked by 67,103 people. In this page people
mostly expect the new features which are launched by the blackberry in their
android phones. For example, when they launch features for tracking devices and
communication like skype for business etc. Viewers of this page mostly like
this type of content.
·
Twitter:
Unofficial Black
This is the unofficial page created by the viewers of the
Blackberry. On this fan page viewers mostly expect the launch party which are
organized by the Blackberry Company to launch their products and events.
LinkedIn:
BlackBerry Stuff LTD.
This post is liked by 599 people. Viewers of this page
mostly like promotional material and specialties of android blackberry phone.
Subscribe to:
Comments (Atom)