CONTENT MARKETING OF BLACKBERRY VS NOKIA

This campaign has been created for Nokia, the brand known for selling mobiles with long lasting battery life. The main idea is to promote the new Nokia smartphone that is to be launched in April 2016. This phone has facilities that target the youth for example, better sound quality, lighter in weight, longer battery life. The campaign involves posting the benefits and advantages of the new phone on social media sites like twitter, Facebook, LinkedIn, YouTube.

The likes, comments, tweets and shares helps the company to analyse whether people are loving their product or not and whether there is excitement or buzz of the new product among youngsters or not. The phone will be launched during the spring season. The company made use of two social platforms to promote the product that is Facebook and Twitter. The campaign will help to promote the smartphone because by using the digital marketing techniques the owners of the product get a lot of feedback like both good and bad before the actual launch of the product. This means that if a changes has to be scheduled for the product based on the feedback can help in the better sales of the product.

NOKIA FAN PAGES

Blog Post #6- Brand B Fan Pages

·         Facebook

Nokia N8:

495,554 people like this page. Viewers of this page mostly like affordable products and they want the new features which are launched by the Nokia for their android phones.

·         Twitter

Nokia Update:

3,676 people are following this site. In this page viewers mostly like the comparison between the two different Android phones of Nokia and like the new Android phones.

https://mobile.twitter.com/NokiaUpdate/status/710062868960378881

LinkedIn Fan Page

Nokia Networks:

This page is followed by 356,082 people. On the page viewers mostly expect the events related posts which are organized by the company.

BLACKBERRY FAN PAGES

Brand A:

·         Facebook:

BlackBerry Developer Community:

This page is liked by 67,103 people. In this page people mostly expect the new features which are launched by the blackberry in their android phones. For example, when they launch features for tracking devices and communication like skype for business etc. Viewers of this page mostly like this type of content.

https://www.facebook.com/BlackBerryDeveloperCommunity/?fref=ts

·         Twitter:

Unofficial Black

This is the unofficial page created by the viewers of the Blackberry. On this fan page viewers mostly expect the launch party which are organized by the Blackberry Company to launch their products and events.

https://mobile.twitter.com/UnofficialBlack/status/407510609958146048

LinkedIn:

BlackBerry Stuff LTD.

This post is liked by 599 people. Viewers of this page mostly like promotional material and specialties of android blackberry phone.

YouTube Analysis Blackberry vs Nokia

Blog Post #4: Brand A vs Brand B on YouTube

Brand A: People also watch the videos of blackberry on YouTube. They post their videos on YouTube in between 1 or 2 weeks. Mostly, they post promotional and commercial videos in which they tell their viewers about how to use the features of blackberry. In the content, description of the product and link to the other sites are included. The most successful video of blackberry is that when blackberry introduce the PRIV and PRIV stands for privilege and privacy. This post is liked by 6,282 and 1,189 people comment on this post. This post is most successful because in this post blackberry introduce their new features.

Brand B: Generally, they post each video in a week. They post industry related videos, promotional and music videos. In the description, they add description of the post and link to the other posts. The most successful video of Nokia is Our Vision. This is the most effective post because in this video they tell us about the privacy and security features. They come with the recent objects and data to make everyday life easier. https://www.youtube.com/watch?v=aYm7hh9ys0c

BLACKBERRY vs NOKIA ON LINKEDIN

Blog Post #3: Brand A vs Brand B on LinkedIn

Brand A: 252,888 are the followers of Blackberry on LinkedIn. They add 2-3 posts every day. They mostly post promotional material, case studies on the event and music events. In the content, they add the link to the other sites of their products, categories and keywords like PRIV. The most successful post of Blackberry on LinkedIn is about the Blackberry Android. In this post they talk about the features of Blackberry Android. I think this is the most effective post because in this add Blackberry android allows for fast, simple and secure integration with the enterprise environment. https://www.linkedin.com/company/2828?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A2828%2Cidx%3A2-1-4%2CtarId%3A1458247958832%2Ctas%3Ablackberry

Brand B: 374,274 people are following this company. Mostly, they add 1 post each day related with different events. They post promotional, industry related events, images and celebrity spots. For example: in their recent post they add about the women’s day event etc. In the description, content they add are link to other sites and categories etc. The most successful recent image of Nokia is Nokia’s Update. In this they launch a security configuration feature MWC16. I think this is the most successful post because people like the new innovations and features of Nokia.

https://image-store.slidesharecdn.com/2590d6a2-7956-431e-9656-bd27a81526c3-original.jpeg

Twitter Analysis Brand A vs Brand B

Blog Post #2- Brand A vs Brand B on Twitter

Brand A: Blackberry generally tweet 4-5 times in a day. They tweet promotional and images linked with their posts. In the content they tweet about the promotional and infographics. They us the 50/50 rule like they post about industry related content also. Keyword sentences used on their post is PRIV. The most successful tweet of this brand is about the blog on Blackberry. This is the most effective tweet because they tell their views about the great apps on Blackberry and a strong commitment to Blackberry users and developers.

Brand B: The followers of Nokia on Twitter are 2.1 M. Mostly, Nokia tweet 4-5 times each day. They tweet mostly promotional and dis countable material. For example, in the recent post they design professional 360-degree camera OZO available from rent. . Mostly, they promote their own products than the industrial products. So, they do not use 50/50 rule. The most recent successful tweet of Nokia is Venture Beat. I think this is the most effective post because the $60,000 OZO VR camera starts shipping and it can also be rented through resellers. https://mobile.twitter.com/VentureBeat/status/709627786294599684

https://mobile.twitter.com/gsmarena_com/status/710491832325644288

Facebook Analysis Brand A vs B

Scheduled Content Assignment - Individual

BRAND A: BLACKBERRY

Blog Post #1- Brand A vs Brand B on Facebook

Brand A: In this scenario, blackberry is popular because of its products and services. This brand provide good quality of products. Official page of blackberry add approximately 4-5 posts on Facebook in a day and sometimes they add post after 2-3 days. Mostly, this brand post promotional content to promote their products and services. They also post images, events related to the company. The most successful recent post of blackberry is that the iPhone user renews his passport for the journey back to blackberry. This post is liked by 836 people, shared by 32 and 63 people leave comment for this post. I think this post is most successful because there is a comparison of 2 companies in this post and the person who use both iPhone and blackberry phones and share his experience and told about the trouble he felt with the iPhone and why he like blackberry make this post most successful.

 BRAND B:

Brand B: This is a company of smart gadgets and this is popular in all over the world for its android phones and other gadgets. Official page of Nokia add approximately 3-4 posts in a week. Frequently, they post promotional, company related events and images related to their products. This brand use the 50/50 rule in their posts like mostly they post the industry related content. Keyword sentences which are used by the company are Share your tips! The most successful post of Nokia is when they launch MWC16 in Barcelona.1, 100 people like, and 84 people share this post and 244 people comment on this post. I think this post is most successful post because Nokia went at most popular place for their tour and launch the new product.

Blog Post #2 – Microsoft vs LG on Twitter

Blog Post #2 – Microsoft vs LG on Twitter (5 points)

Microsoft has 7.55 million of followers on Twitter account which are very impressive in numbers. Whereas LG has 219 k followers which are not bad at all

                                                                                                        

·         How often does each brand tweet?

Microsoft post after 12 hours of gape and sometime after 2 days they are inconsistent on twitter page. Whereas, LG post within every hour and actively participating on Twitter account

·         What kind of content does each brand tweet about (promotional, discounts and coupons, how-to’s, industry related events, games, images, infographics, etc.)

Microsoft: Their post contain about the new product they have launch in the recent time that is wrist band. Moreover they are promoting X box gaming’s and Microsoft word new version in their post

LG:

·         Does each brand use the 50/50 rule?

Yes they both use 50/50 rule as Microsoft is posting about the new achievement and inventions by people on their twitter post. On the other hand LG is promoting their product by posting how to cook flower pies and enjoy with LG on this valentines which is good marketing

·         Highlight keyword sentences used by either brand on their posts (bold and underline).  Include relevant #hashtags  

Microsoft keywords:

v  Maria invented heart surgery adhesive. What are you going to make?

v  Download this experimental new app for iOS that identifies dog breeds from just a pic:

LG keywords:

v  A technological revolution has begun, and it’s taking the world by storm

v  Enjoy high-definition audio in any room w/ #LGMusicFlow Hi-Fi speakers!

·         Which are your two brands most successful recent tweets?  Provide quantifiable data for each (likes, retweets, and number of comments). 

In the last post of both brands LG get the high number of likes 325 1.1 k retweet to this post

Microsoft last post get 163 likes and 56 retweet which are half of LG

LG remains successful on twitter account by actively participating and high numbers of likes

·         Why do you think these two posts were so successful?

LG was successful in their post promotion as they promote and share the new HD TV detail and people get aware of it

Microsoft on the flip side has les numbers of followers to this post but at least posting about new bracketologist is really effecting marketing

Microsoft Vs lG on Facebook

According to the official Facebook pages of Microsoft and LG it can concluded from the number of likes is more of Microsoft (8064772) than LG (3057667)for each brand (one for each brand). Include screen captures of each post and answer the following questions:

·         How often does each brand post?

Microsoft: They are actively participating on Their Facebook page and posting post at the gape of 4 hours which make them active and help to engage viewers.

https://www.microsoft.com/en-ca/

http://www.lg.com/ca_en

LG: They are posting post after a gape of 24 hours almost after a day, which makes them less active. But people still enjoy their video and give feedbacks which IS beneficial for firm make more effective product.                    

·         What kind of content does each brand post (promotional, discounts and coupons, how-to’s, industry related events, games, images, infographics, etc.)

Microsoft: They are posting about the variety of products they have in their pocket. In the above screen capture the shared a video in which lady is using Microsoft tab and learning makeup. This type of approach target many women’s who are makeup lover. Moreover, in the recent post they launched a stop watch act like as band for gym lover so they can set timing for their sets. They are using gaming post, videos, and discounts on games.

LG: In the above screen capture of LG it shown that they are promoting their headphones which are liked by 21K people by which can concluded that people are aware of their products. They used video links for YouTube, although they also mention the product quality of their cell phones like camera quality.

·         Does each brand use the 50/50 rule?

None of them are using 50/50 rule as they both are busy to promote their product only

·         Highlight keyword sentences used by either brand on their posts (bold and underline)

Microsoft: in the post below they use Microsoft band as the key word, if the people are looking for electric band they will surely check this band. There are more like save big with our ‪#‎MarchBreak Deals. Get $50 off plus $79.99 in extra value with Xbox One bundles, plus free shipping and free returns  are key words

https://www.facebook.com/MicrosoftCanada/?fref=ts

LG: smartphone case, the long-lasting and lovely LG V10, the long-lasting and lovely LG V10 key words used by LG 

·         Which are your two brands most successful recent posts?  Provide quantifiable data for each (likes, shares, and number of comments). 

If I look on like numbers its obvious Microsoft is most liked Numbers and active at the same time. But the numbers of likes and feedback are high for the LG so it can be said that more people are excited about Lg products on Facebook

·         Why do you think these two posts were so successful?

Microsoft in the above post target Fitness minded audience by launching band which have timer by having live chat with audience it’s a new trend in business. People give feedback and intent reply by the admin makes the technology faster and growing.

LG: on the other hand there are a lot of music lover over the world and it’s been always a good opportunity to launch headphones for those music lover. They love the sound quality and warranty of product and a lot o people like the post so more people get ware of the product which is successful social media marketing 

social media study of sony

THE BRAND NAME IS SONY

Sony name is very popular or wide range of smartphone name. This is popular around the globe.

The information of Sony smartphones is also available on different different social media sites like Facebook, twitter, email, Google plus and reddit. Sony empowers the future of communications. Sony comes with very wide range of android application and platform.

The information available on social media or website or on the shops is the updated information after launching any new Sony smartphone. Sony interacts with audiences through Facebook, people can share their views related to any new product or they can comment that whether they like it or not.

Sony promotional planes are cheaper than other phone plans. The useage data with cheap planes and many more. (whistle out - sony)

Figure 1

http://arstechnica.com/gadgets/2016/02/xperia-xa-sony-puts-best-design-into-a-low-end-smartphone/

VIDEO LINK:

https://www.youtube.com/watch?v=iRnxWeAwd0o

https://www.youtube.com/watch?v=DIMUKr06fuQ

FEEDBACK FROM PEOPLE:

https://www.youtube.com/watch?v=Ckm_1XYzl0c

social media presence of samsung

The Brand name is SAMSUNG

SAMSUNG is very popular and powerful brand. Samsung has so many house electronics and many more appliances. The major product is Samsung smartphones.

The Samsung smartphone is available on twitter, Facebook, outlook email. Samsung has lots of android application features. The one app they launch is Samsung essential accessibility support.

They also post the new update information related to Samsung smartphones. When company launch the new phones. Users get the updated information from Samsung official website. The content which is posted on site is totally related to smartphone phone and very much knowledgeable things related to phone like features, ram of memory,  accessories, pixels of camera’s and lenses and many more with insured features like screen protectors. For the purpose of attracting with customers.  There are so many different way like the advertisement of products on television, Street poster affects the public most, by launching the new promotions and discounts etc.

In world, everything has pros and cons.  In case of this product some are haters  which don’t like the product , so they gave their suggestion to other customers or the owner of the product through social media like comments on Facebook and followers on  social media site.

(smasung, 1995-2016)

SAMSUNG PHONE

http://www.samsung.com/ca/home/?cid=ca_ppc_google_samsung-corporate-website_samsung%20web%20site_20130201

LOGO:

VIDEO LINK:

https://www.youtube.com/watch?v=sFrVSjqffns

Social media presence of LG and Microsoft

Social Media presence

LG

LG firm is a South Korean firm founded by Koo In-hwoi in 1947. Which sell refrigerators, Microwave, TV, and Phones Laptops. They are currently running their business in the 80 countries of the world.

They are present on the YouTube, Facebook, Twitter and Blogs

They are more effective on Facebook which we can see from the numbers of followers on their Facebook page

Data: They are posting videos blog links on their Facebook page after 5 hr of gap. Moreover customer’s feed are rich in numbers and they also reply to those feedback through their page. They are also creating Ads which are especially social media oriented for example they posted the video about the new launch of LG G5 which took customer’s attention.

They are successful to gain customer’s loyalty and faith in their company which is beneficial to run business.

Customers Feddback:

LG Follower’s:

YouTube: 215,105 subscribers • 79,515,222 views 

Facebook: 3,051,589

Twitter: 7.52 Million

Social Media presence

Microsoft

Microsoft is an American multinational company and headquarters situated in Redmond, Washington. It was founded by the Paul Allen and Bill gates in 1975. Other than the cell manufacturing, they also build software’s, windows, and laptops in their business.

Social media presence in the modern Era is must for every company. Microsoft is also present on social media like Facebook, YouTube, and Twitter. Engaging customer’s with new innovations in the electronics.

Being on Facebook and YouTube Microsoft is more popular on the Twitter which can be concluded by the number of followers.

Data: The main content which influence customers is new innovations in the gaming section. Teenagers are crazy about new games of Xbox. Which create a buzz in the mind of the audience about the product

They also post about their earnings which is making point in the customers mind that this company is growing and high quality product. Videos with customer’s feedback attract a lot of customers.

Customers Feddback:

 

Microsoft Follower’s:

YouTube: 373,380 subscribers • 71,192,146 views 

Facebook: 8,032,297

Twitter: 7.52 Million

  

Social Media presence

Microsoft

Microsoft is an American multinational company and headquarters situated in Redmond, Washington. It was founded by the Paul Allen and Bill gates in 1975. Other than the cell manufacturing, they also build software’s, windows, and laptops in their business.

Social media presence in the modern Era is must for every company. Microsoft is also present on social media like Facebook, YouTube, and Twitter. Engaging customer’s with new innovations in the electronics.

Being on Facebook and YouTube Microsoft is more popular on the Twitter which can be concluded by the number of followers.

Data: The main content which influence customers is new innovations in the gaming section. Teenagers are crazy about new games of Xbox. Which create a buzz in the mind of the audience about the product

They also post about their earnings which is making point in the customers mind that this company is growing and high quality product. Videos with customer’s feedback attract a lot of customers.

Customers Feddback:

 

Microsoft Follower’s:

YouTube: 373,380 subscribers • 71,192,146 views 

Facebook: 8,032,297

Twitter: 7.52 Million

Social Media Analysis

Social Media Analysis

Apple: Apple is multinational company that producing computer, phones, software and other electronic gadgets with an advance sense. This company famous in the whole world for his gadgets.

Apple Company using a number of social media sources to promote their products as Facebook, Twitter etc.

Facebook is most effective way to promote and connect people with their gadget. As we know, everyone is on Facebook here and we all connected with global with this site. Mostly Apple Company use this source because they have a number of followers here.

Company put posts about their product and feature on this site. Customers are also very exotic about Apple Company and they always follow their concept.

Here I put a view of page of company of Facebook. Here 12734788 people following this company. they are also using other sites as i also uploaded a link of you tube video here.

Link for video of iPhone 7: https://www.youtube.com/watch?v=R4-YdC5N6Lo

This is the screen shot of you tube page of Apple.

Social Media Analysis

Social media analysis

Blackberry: This Company is famous for his smartphones, enterprise software’s, application and other facilities.

This company also using many way for to compete others. Company is using you tube, Facebook, twitter and other things to get a portion of audience and customers.

Here company is using twitter to connect his goods with customers.

Blackberry has 4.55 million follower here on twitter. They always put post about new things of his company. They put something fantastic to connect people with Blackberry.

Blackberry is also famous on Facebook and it has 273,994 followers here.

Infographic

Here i posted link and screen shot of smartphones to promote it.
https://infograph.venngage.com/infograph/view/8b4f3cbd-c4e5-454e-84d7-d4c1afcfbaa8