Microsoft Vs lG on Facebook

According to the official Facebook pages of Microsoft and LG it can concluded from the number of likes is more of Microsoft (8064772) than LG (3057667)for each brand (one for each brand). Include screen captures of each post and answer the following questions:

·         How often does each brand post?

Microsoft: They are actively participating on Their Facebook page and posting post at the gape of 4 hours which make them active and help to engage viewers.

https://www.microsoft.com/en-ca/

http://www.lg.com/ca_en

LG: They are posting post after a gape of 24 hours almost after a day, which makes them less active. But people still enjoy their video and give feedbacks which IS beneficial for firm make more effective product.                    

·         What kind of content does each brand post (promotional, discounts and coupons, how-to’s, industry related events, games, images, infographics, etc.)

Microsoft: They are posting about the variety of products they have in their pocket. In the above screen capture the shared a video in which lady is using Microsoft tab and learning makeup. This type of approach target many women’s who are makeup lover. Moreover, in the recent post they launched a stop watch act like as band for gym lover so they can set timing for their sets. They are using gaming post, videos, and discounts on games.

LG: In the above screen capture of LG it shown that they are promoting their headphones which are liked by 21K people by which can concluded that people are aware of their products. They used video links for YouTube, although they also mention the product quality of their cell phones like camera quality.

·         Does each brand use the 50/50 rule?

None of them are using 50/50 rule as they both are busy to promote their product only

·         Highlight keyword sentences used by either brand on their posts (bold and underline)

Microsoft: in the post below they use Microsoft band as the key word, if the people are looking for electric band they will surely check this band. There are more like save big with our ‪#‎MarchBreak Deals. Get $50 off plus $79.99 in extra value with Xbox One bundles, plus free shipping and free returns  are key words

https://www.facebook.com/MicrosoftCanada/?fref=ts

LG: smartphone case, the long-lasting and lovely LG V10, the long-lasting and lovely LG V10 key words used by LG 

·         Which are your two brands most successful recent posts?  Provide quantifiable data for each (likes, shares, and number of comments). 

If I look on like numbers its obvious Microsoft is most liked Numbers and active at the same time. But the numbers of likes and feedback are high for the LG so it can be said that more people are excited about Lg products on Facebook

·         Why do you think these two posts were so successful?

Microsoft in the above post target Fitness minded audience by launching band which have timer by having live chat with audience it’s a new trend in business. People give feedback and intent reply by the admin makes the technology faster and growing.

LG: on the other hand there are a lot of music lover over the world and it’s been always a good opportunity to launch headphones for those music lover. They love the sound quality and warranty of product and a lot o people like the post so more people get ware of the product which is successful social media marketing