Introduction
SEO is an important consideration for marketers
because it provide of result of customer search. By using keywords people can
get help to find their concepts with help of optimization or search engine. In
smartphones field, all companies are using best keywords like best smartphones,
iPhone, iPad and other texts to show their web site first on search engine,.
Screen
Captures of both home pages
SEO Considerations
|
Apple
|
Blackberry
|
|||
 |
 |
||||
URL:
|
http://www.apple.com/ca/
|
http://ca.blackberry.com/home.html
|
|||
Keywords used on each site:
|
1-
iPhone
2-
iCloud
3-
iTunes
4-
Apple
|
1
BBM
2
Software
3
BBM
for android
|
|||
Frequency of Keywords:
|
1.
21
2.
2
3.
3
4.
61
|
1.
104
2.
122
3.
4
|
|||
Locations of keywords:
|
Head,
Title, Link
|
Title, Link
|
|||
Keywords in URL:
|
all
|
all
|
|||
<title>
|
Apple(CA)
|
Blackberry enterprise mobility,
BBM, smartphones
|
|||
<meta
name="description" content=“”/>
|
Whole information about
products
|
Information about BBM and
other models
|
|||
<meta
name="keywords" content=""/>
|
Apple Inc.
|
|
|||
Site upload speed:
|
3.5S
|
2.1S
|
|||
Quality of written content:
|
Good
|
Good
|
|||
Quality of Visual Content:
|
Good
|
Good
|
|||
Alt Text used:
|
yes
|
yes
|
|||
Captions used:
|
Some
of them
|
some
|
|||
Quality of Layout:
|
Good
|
Good
|
|||
Call-to-action:
|
Prominent
|
Distinguished
|
|||
Anchor Text:
|
Apple
|
Blackberry
|
|||
Mobile Friendly:
|
yes
|
yes
|
|||
Content is “shareable”:
|
yes
|
yes
|
|||
Links to Social Media:
|
yes
|
yes
|
|||
SERP ranking results when
using keywords from this table:
|
First
|
First
|
Summary:
Here both
companies using many different kinds of keywords to make their sites first
while search. Here we found many keywords which belongs to both sites. Keywords
found like software, android and other used many times in both sites. These two
companies come first when customer used these founded keywords. Keywords of
both companies pretty different and they make them different. Companies also
using same keywords like software and more. So these type of keywords make
companies more famous and deliver information first when we use these words to
find something.
Conclusion:
In the smartphones Industry, it is mandatory to use
and fix these keywords to make your company more famous. These keywords aware
people about the popularity of a brand on internet and aware them about its
goods. Nowadays, people believe more on internet then marketer, so these things
is important part nowadays to get succeed. (seo tool, 2016)
References
(2016, febuary 16). Retrieved from seo tool:
https://itunes.apple.com/us/app/seo-analysis-tool/id431161138?mt=8
