Blog Post #2 – Microsoft vs LG on Twitter

Blog Post #2 – Microsoft vs LG on Twitter (5 points)

Microsoft has 7.55 million of followers on Twitter account which are very impressive in numbers. Whereas LG has 219 k followers which are not bad at all

                                                                                                        

·         How often does each brand tweet?

Microsoft post after 12 hours of gape and sometime after 2 days they are inconsistent on twitter page. Whereas, LG post within every hour and actively participating on Twitter account

·         What kind of content does each brand tweet about (promotional, discounts and coupons, how-to’s, industry related events, games, images, infographics, etc.)

Microsoft: Their post contain about the new product they have launch in the recent time that is wrist band. Moreover they are promoting X box gaming’s and Microsoft word new version in their post

LG:

·         Does each brand use the 50/50 rule?

Yes they both use 50/50 rule as Microsoft is posting about the new achievement and inventions by people on their twitter post. On the other hand LG is promoting their product by posting how to cook flower pies and enjoy with LG on this valentines which is good marketing

·         Highlight keyword sentences used by either brand on their posts (bold and underline).  Include relevant #hashtags  

Microsoft keywords:

v  Maria invented heart surgery adhesive. What are you going to make?

v  Download this experimental new app for iOS that identifies dog breeds from just a pic:

LG keywords:

v  A technological revolution has begun, and it’s taking the world by storm

v  Enjoy high-definition audio in any room w/ #LGMusicFlow Hi-Fi speakers!

·         Which are your two brands most successful recent tweets?  Provide quantifiable data for each (likes, retweets, and number of comments). 

In the last post of both brands LG get the high number of likes 325 1.1 k retweet to this post

Microsoft last post get 163 likes and 56 retweet which are half of LG

LG remains successful on twitter account by actively participating and high numbers of likes

·         Why do you think these two posts were so successful?

LG was successful in their post promotion as they promote and share the new HD TV detail and people get aware of it

Microsoft on the flip side has les numbers of followers to this post but at least posting about new bracketologist is really effecting marketing