SEO ANALYSIS OF SAMSUNG AND SONY

Introduction

Search engine optimization (SEO) is an important consideration for marketers because. Smartphones industry is a growing industry, Different available brands can use a variety of keywords such as the cheapest smartphone, Phone with best battery pack up, best smartphone in the industry. The objective of the assignment is to compare and contrast the features of different smartphones. The Samsung and Sony brands are discussed below.

SAMSUNG

http://www.samsung.com/ca/consumer/mobile-devices/smartphones/

SONY

http://www.sonymobile.com/ca-en/

Screen Captures of both home pages:

SEO Considerations	SAMSUNG	SONY
URL:	http://www.samsung.com/ca/home/?cid=ca_ppc_google_samsung-corporate_samsung_20130201	http://www.sony.ca/en
Keywords used on each site:	Galaxy view, colorful TV experience, smart entertainment, accessories	Sony at CES 2016, Android TV for Sony bravia
Frequency of Keywords:	20 to 25	14 to 16
Locations of keywords:	Title,	Title
Keywords in URL:	Samsung home	Sony phones
<title>	Software’s, Entertainment, Devices,	Home Entertainment, Commercial, Tv, Smartphones
<meta name="description" content=“”/>	Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.	Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver Ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences.
<meta name="keywords" content=""/>	A Corporation of Discovery	At Sony, our mission is to be a company that inspires and fulfills your curiosity.
Site upload speed:	5 to 6 sec	5 sec to 6
Quality of written content:	Eye Catching	Innovative
Quality of Visual Content:	Very strong	Excellent
Alt Text used:	Yes	Yes
Captions used:	Mostly all images	All images
Quality of Layout:	Very clear	Pure Layout
Call-to-action:	Well-known	Well-known
Anchor Text:	Samsung	Sony
Mobile Friendly:	yes	Yes
Content is “shareable”:	yes	Yes
Links to Social Media:	10 links	8 links
SERP ranking results when using keywords from this table:	72/100	68/100

 

Google Trends:

http://www.businessinsider.com/the-state-of-the-smartphone-industry-2014-9

Google Trends Insights:

Smartphones on which am working. The company that I choose is Samsung and Sony, Samsung has the largest market share than the Sony. Both are android phones but a lot of difference in the processor. Samsung follows the unique product strategy while making their devices and the models in Samsung are not that wide and famous. Sony mainly emphasis on other appliances such as TV, Camera.

Summary:

Samsung have a great brand loyalty as it has the largest share in the market, the volume of shipment as well.

While Samsung continues to dominate by market share and ship more smartphones than other top smartphone companies by a huge margin, it still can’t seem to come anywhere close to catching up with Apple where it matters most. (Epstein, 2015)

Conclusion: Samsung is well known than Sony and is holding the largest share in the smartphones industry.