Introduction
SEO is an important consideration for marketers because . In the smartphones industry, Microsoft and LG Using keyword sentences throughout their sites like “bet smartphones, cheapest phones and apple phones tells us which company is giving best service and price The objective is to determine which of the two sites when compared has a stronger SEO.
Screen Captures of both home pages:
LG
MICROSOFT
SEO Considerations
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Microsoft
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LG
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URL:
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Keywords used on each site:
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Software’s, window 10, Devices, Xbox, window phones
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LG black stainless steel, LG OLED Tv, Appliance’s, Cell Phones, Tv
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Frequency of Keywords:
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18 to 25
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14 to 15
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Locations of keywords:
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Title,
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Title
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Keywords in URL:
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Microsoft Cell phones
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LG phones
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<title>
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Software’s, Entertainment, Devices, Xbox
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Home Entertainment, Commercial, Tv, Smartphones
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<meta name="description" content=“”/>
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Every laptop sold at Microsoft Store comes with the Microsoft Signature Experience. This means that your new laptop will be lightning-fast from the moment you turn on.
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Welcome to the world of LG home entertainment. Here, you’ll experience LG's Smart TV's, discover Cinema 3D and see how superb pictures and content looks on LG televisions, while helping your wallet due to our smart energy-efficient innovations integrated within our home audios, videos, televisions and entertainment.
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<meta name="keywords" content=""/>
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Ring in the new year with the new Windows.
Free upgrade for Windows 7, 8, or 8.1 | PRODUCT SUPPORT
LG appliances are built around the way you live. Whether your style is modern or traditional, our appliances’ innovative and intuitive resource-saving solutions are there to make life easier in your kitchen and your laundry room
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Site upload speed:
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5 to 6 sec
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6 sec to 8
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Quality of written content:
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Eye Catching
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Good but not creative
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Quality of Visual Content:
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Very strong
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Normal
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Alt Text used:
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Yes
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Yes
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Captions used:
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Mostly all images
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Except 2,3 images
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Quality of Layout:
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Very clear
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Pure Layout
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Call-to-action:
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Well-known
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Notable
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Anchor Text:
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Microsoft
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LG
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Mobile Friendly:
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yes
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Yes
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Content is “shareable”:
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yes
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Yes
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Links to Social Media:
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8 links
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6 links
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SERP ranking results when using keywords from this table:
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69/100
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62/100
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Google Trends:
LG
Microsoft
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Google Trends Insights:
Smartphones on which am working. The company that I choose is Microsoft and LG, Microsoft is using the unique product strategy as they launch window 10 their smartphones are also not like the android phones. In the above caption window 10 and its detail is given. Whereas LG is still targeting their loyal customers with little changes like tablets which is shown in the caption above
Summary:
Microsoft have a great brand loyalty as Nokia was the original firm and its brand loyalty is more than LG. Specially window phones of Microsoft are getting popular day by day. Whereas LG is offering android phones which is getting high competition from Samsung and attracting customers. (lg design, 2015)
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